Lauren Ward, CSPO
Product Leader and Founder
I'm a product leader based in Atlanta focused on building products that make money, media, and commerce more accessible.
Over the past seven years I've led products at Meta, Square, Sentz, Fanbase, and HBO Max, spanning consumer experiences, fintech infrastructure, AI, and growth. My work has ranged from launching Facebook and Instagram experiences to building fraud systems, shipping Bitcoin and stablecoin products, and leading monetization initiatives for millions of streaming customers.
Outside of work, I'm a career coach for Exponent and for my personal business, Lomentum Careers , where I've helped over 300 people since 2022. Most recently, I started building Inirha, where we're rapidly iterating on solving overlooked problems and providing nimble solutions.
Started here in 2019 as a Product Development Specialist, and ended in 2022 as a Product Manager.
Products worked on: Facebook Stories, Facebook Reels and Camera, Instagram Reels and Camera, Instagram Creation Inspiration.
I worked as a program manager at Square from July 2023 to March 2025, focusing specifically on drafting policy for risk management initiatives while balancing impact to merchant satisfaction. This was one of my most rewarding experiences.
Products worked on: Afterpay, Square, Cash App.
I shipped a lot of cool product updates to this product in 2025 to ease customer onboarding and simplify a tough concept. Who really knows what a stablecoin is anyway? (I do, and I wanted everyone else to know too!)
After a layoff from Square, I started as Head of Product here in 2025. My work here was focused on new ways to offer creator monetization to underserved and overlooked minority creators.
In 2026, I joined the team to help with account sharing monetization initiatives. If you've ever been annoyed at getting blocked while sharing your HBO account, I deeply apologize.
Work
Meta to HBO Max
Account sharing monetization at HBO Max
HBO Max. Senior Product Manager. 2026 to present.
Own the end-to-end customer journey for Account Sharing monetization and Extra Member activation, defining product strategy, the experimentation roadmap, and feature development. So far: +9% borrower conversion rate and +11% user reactivation.
Scaled the account sharing mitigation experience across Mexico, Brazil, and Peru, partnering with regional stakeholders on localized onboarding that contributed to an 82% increase in regional gross adds across roughly 300K users.
Built and executed an experimentation roadmap across acquisition, onboarding, and add-on subscription flows, shipping four A/B tests that improved funnel performance by 9%.
Cross-border rails at Sentz
Sentz Global. Senior Product Manager. 2025.
Owned product strategy for 7 major features, keeping requirements and regulatory and compliance alignment tight across the SEC (US) and ARIP (Nigeria), while moving fast across engineering, data, legal, and design.
Redesigned the UI for payment request and invoicing activation around real customer behavior, simplifying first use and cutting friction for a +15% month-over-month increase in end-to-end activation.
Owned the full product lifecycle for the Bridge and Yellow Card payment rail integrations: engineering execution, go-to-market strategy, partner management, metrics, and post-launch optimization.
Fixed authentication, login, and in-app messaging friction that was straining the support team, cutting related escalations 77% month over month.
Risk tooling and Bitcoin conversion at Square
Square, Inc. Program Manager, Risk Policy. July 2023 to March 2025.
Led product strategy for the internal risk tooling operations teams relied on, redesigning decision workflows and ML-assisted experiences that improved case accuracy by 40%.
Built two AI-powered internal products from 0 to 1 that caught fraud earlier, cut operational overhead by 83%, and improved risk decision-making accuracy company-wide.
Partnered across Product, Legal, Compliance, and Engineering to launch a regulated financial experience on Cash App: automated Bitcoin conversion from POS earnings to external wallets, for 1,500 merchants.
Reels, Stories, and camera at Meta
Meta Platforms. Product Manager, FB/IG Reels, Stories, and Camera. 2019 to 2022.
Led cross-functional execution for nine customer-facing product launches, aligning 83 engineers and 10 managers to speed up experimentation and public rollout by 2+ weeks.
Drove launch readiness for North American expansion by introducing scalable quality standards and streamlining QA, SLA tracking, and triage, for smoother rollout timelines.
Built scalable product health reporting through custom SQL pipelines that turned customer quality signals into engineering priorities, taking bug resolution from 22% to 98%.
Designed and ran an internal tooling adoption campaign for 900+ cross-functional partners, driving an 80% increase in adoption of compliance-critical platforms in Q1 2022.
Shipped
Some details about my work
I started coaching here in 2022 to help others reach their dream careers. 4 years later it's still one of my most rewarding and satisfying ventures.
After a couple years at Exponent, I wanted to branch out into broader career coaching. I founded Lomentum Careers to offer more accessible options to those outside of tech and product management who want to prioritize their careers.
In 2024, I founded an AI solutions company that was focused on simple, practical AI automations for small businesses in Atlanta. I shuttered this in 2026 to focus on other ventures, but it was my first professional experience working with AI.
I'm currently building products people genuinely love to use. From creative collaboration to commerce infrastructure, Inirha exists to turn overlooked problems into thoughtful software.
Ventures
Past, present, and future🚀
Bachelor of Business Administration (BBA), 2015-2019
Master of Science, Integrated Design, Business, and Technology, 2020-2022
Education
Michigan to USC
Click to view the full PDF, updated June 2026.
Licenses & Certifications
Real Estate Salesperson. Georgia Real Estate Commission. Issued Apr 2023, expires Apr 2027. License #431466.
Certified Scrum Product Owner (CSPO). Scrum Alliance. Issued Apr 2025, expires Apr 2027. Credential ID 001748184.
Credentials
Resume and certifications